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Betteruip

content consultant

An amazing startup that brings together cutting age neuroscience, 1:1 workforce coaching, and enterprise scale mobile engagement, BetterUp was launched in 2012 by Alexi Robichaux and Eduardo Medina.

Working with their superbly curated professional development content also expanded my understanding of both business acumen and interpersonal wellbeing. Did you know that the more you consume multiple forms of media at once, the less grey matter in the part of your brain responsible for checking errors?

Here I was responsible for implementing final changes, rework, approval and posting of content products. Our focus on driving user engagement and conversion. I also copyedited and copywrote mobile friendly interactive learning content for 7000+ users, up to 23,000+ words.

One of my favorite challenges was transforming content as long as 1-30 page, and up to 2 hours to <200 character descriptions. I also enjoyed ensuring mobile and desktop readiness, which was crucial to social engagement. A coach in the hand is worth two in the bush, as they say.

Valuable workplace discussions focused on social awareness, ethics & optics, professional & conversational coaching languages, and, one of my favorites, typography. Together we ensured the execution of community and brand voice and produced style guides to streamline workflow.