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Splash Screen
For an app built to increase visual content engagement, the Louvre’s splash screen relies too much text driven directions.
That being said, the opening screen emphasizes “quality” and substantiates trust in its standards by referring to “passionate people” using various media. This allows the user to feel that they will share in a peer community, rather than an “ivory tower”: the value comes from passionate engagement not from esoteric certifications.
In the context of art, “passion” is something the user can connect with more than “PhD,” and copy text like “You will understand” suggests the feeling of possible futures.
Itineraries by Images
Even though the copy lacks polished translation, the sensibility is very effective. Connecting ergonomics to images in words like “Itineraries by images,” empowering user agency through the phrase
“Forget maps and let you guide,” and establishing organic trust with
“Created by local guides.”
At the same time, the app would benefit by showing more telling less. The more the user can intuit the functional value, the less they will lose momentum.
TourBlink Community
Here the app offers the user a path to even more direct engagement by foregrounding the “TourBlink community” where they can build a sense of community themselves. Phrases like “Share your knowledge here or open a new city/museum with us” promises they could feel participation among peers.
Unfortunately, until our next trip to Paris (hopefully soon?) we can’t really evaluate these UX assurances.
Itineraries Menu
When the user engages with the core features of the app, they don’t just find repetitions within a single category (like sculptures), but instead variations in scope (“All Itineraries and Audio Guides”), time (“The Louvre in a half day” vs. “The Louvre in 2 hours”).
This design emphasizes ways that content can be organized according to the users needs and desires in the moment. This frees the user from feeling like they are approaching an archive of content with a static internal structure, with no clear way for the user to gauge whether the content can be explored from the position they’re in. Instead, the app offers flows from the present of the user’s lived experience.