Capstone

Case Study

MODE: Rideshare

Hi Fidelity MockUps

After iterating on my style guide, I turned to high fidelity mockups. Having clarified the users’ overarching needs and parameters of interactions, now came the opportunity to produce the details they would actually engage. I was surprised by how much more I learned about my users when creating UI elements. How buttons needed to placed and shaped forced me to ask about conditions of visibility and hand movements. How information needed to be conveyed invited questions about the detailed logic of a user’s evening plans. How all the elements of a screen would integrate into an engaging experiential moment that allowed users to see exactly what they needed in a given screen forced me to reconsider the distribution of their attention. How I would keep user momentum toward their goals in my app led to me consider the immediate market competition for wait time.

Again, allowing yourself to work for the stage of the design you’re in will make you the most effective in the design process overall. I knew extensive user testing came next, so I stopped myself from spending days on initial hi-fidelity screens that would soon need adaptation: instead I focused on eliciting user reactions by delivering 1) the overall visual and interactive impressions and 2) the key functions on each screen.

Prototyping