ABRAM COETSEE

DESIGN SPRINT

CASE STUDY

Design Sprint Day 5: TeST

Reflection:

Five users were interviewed, all opted to provide only brief personal information:

Participant 1: 20 years old, female

Participant 2: 21 years old, female, mixed race

Participant 3: 23 years old, female, caucasian

Participant 4: 21 years old, female, white

Participant 5: 19 years old, female, white

It was exciting to see that every user directly expressed excitement when testing. Many users quickly turned to discussing the artwork, urban histories, personal adventures or a host of related topics. This demonstrated that the design succeeded in driving exactly the kind of engagement I hoped for.

Many users stated positive feelings they had access to information that supplemented an art history that they did not understand. There I saw success with one of the central pillars of the brief: the design needed to allow users to feel like they had someone available to help them understand, but still felt free to engage on their own terms. 

However, certain elements of the UI were confusing, especially given that more complex actions like the augmented reality feature were very difficult to exemplify in a purely digital prototype. Often users mentioned they felt overwhelmed by how many fields of interaction were available. In future iterations, I would look to other design structures like Instagram to understand how to create less complex screens, while subordinating increasingly detailed engagement in the design’s IA.

A user tries out the “submit content” feature