Design Sprint
Case Study
INTRODUCTION
Museum attendance rates are declining across the globe—can better UX stimulate engagement?
Tech supplements for museums often aren’t fully utilized by patrons, and are rarely well-maintained. Modifying the Google Ventures design sprint, and beginning with the GalleryPal brief from BiteSize UX, I used Figma to prototype the app “Subway Museums.”
While examples such as the Louvre offer apps that include tours throughout its collections, I decided to begin with a specific genre of exhibitions: New York City Graffiti Art. Recent years have seen an increase in shows including traveling and NYC-based collections. So rather than engage with the generality of “art museums,” I considered the extremely high rate of both digital and ergonomic engagement that already exists in the subculture.
Few other art forms garner such a rabid audience, ready, active and outspoken, and most often made up of makers and archivists themselves. The strongest curatorial knowledge base (and practice) exists outside the museum.With this in mind, I designed the app so that it could provide experiential continuity from within the museum walls to without. I built for two basic features: 1) An augmented reality feature that allowed users to both visualize lost subway art on trains that passed by and then more generally engage with deeper supplementary content for artworks that they saw (whether photographs of the works or works themselves) 2) A moderated, community knowledge base where users could submit content and reply to each other’s inquiries and curiosities.
